Public Relations & Media Resources
Public Service Announcements
English- and Spanish-language audio and video PSA's are available for download from CSLP's website. The radio spots are 25 seconds long and libraries can add 5 seconds of local information to them.
To access the files, login to the members-only section of the CSLP website, click on Downloads, and then click on PSA’s.
All California’s public library staff are eligible for a members-only account. If you do not have an account, please visit www.cslpreads.org, click on Create Account (which is in the middle of the page), and follow the instructions.
Promotional videos
Consider making a video to promote your summer reading program. You can view videos that were made last year by California’s Escondido Public Library on YouTube, or search YouTube for more examples.
Joanna Axelrod
of Escondido Public Library says:
Producing a summer reading promotional video
is a great way to get the word out about your library and the programs and
services that you offer. We partnered with the City of Escondido’s videographers
and produced these commercials from start to finish in about 14 hours. This may
seem like a lot, but imagine the hours you’ll save by not having to do class
visits at each school in your city! You can make your video specific to the
theme each summer (like our teen video), or to save time you can simply create a
generic commercial and change the dates each year (like our children’s video).
Once your videos are finished, make DVD copies and send them, along with any
other posters and fliers, to the schools, day care centers, and homeschoolers in
your city. You’re welcome to use our script and adapt it to your library!
Escondido Public Library: children’s program
Escondido Public Library: teen program
The California Summer Reading Program is a project of the California Library Association, supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
Collaborative Summer Library Program (CSLP) is the sponsoring organization for the 2010 Summer Library Program. Artwork is for use by CSLP members only. Copyright 2009-2010 by Highsmith Inc. All rights reserved. No images may be reproduced without written permission.
CLA thanks LEGOLAND and Round Table Pizza for supporting summer reading in California’s libraries.